About • lab:grafik

Stephanie K. Graf

USER EXPERIENCE DESIGN & RESEARCH

With over 15 years of experience in design and research, I specialize in crafting exceptional user experiences for complex software. My proven expertise lies in B2B, SaaS, and Enterprise product design and research, where I have successfully led high-priority, high-impact projects as a Team Lead. My career path has included global enterprise companies, such as Dell Technologies and Caesars Entertainment.

Please feel free to reach out via email at stephanie@labgrafik.com

Or follow me on social media:

MY MISSION

To create understandable & meaningful products that help people & make a difference.

As a UX designer dedicated to creating and improving B2B, SaaS, and Enterprise software, I understand the unique challenges and opportunities presented by complex digital ecosystems. My commitment is to provide solutions that enhance productivity, streamline workflows, and elevate overall user satisfaction through understandable, sensible, and meaningful design — which leads to improved business outcomes.

Many things in our lives are complex, but if they are understandable, we call them ‘simple’.

– Don Norman, Design for a Better World

.

MY FOCUS

Visual Design

UI Design
Branding
Data Visualization
.

Interaction Design

Userflow Creation
Rapid Prototyping
Front-End Development

User Research

Contextual Inquiry
Usability & A/B Testing
Interviews, Observations & Surveys
.

Information Architecture

Card Sorting
Task Analysis & First-Click Testing
Sitemap / Wireframe Creation

.

EXPERIENCE & EDUCATION

I have over 15 years of experience in UX & product design and user research and over 20 years of experience in visual, graphic, and web design. After graduating from Tyler School of Art at Temple University with a bachelor’s degree in Graphic & Interactive Design, I started my professional career working as a graphic and web designer.

As time went on, I realized my true passion lies in focusing on the how and why of design and being able to understand and support users of a product. I began transitioning over to more user-focused design roles while also completing a master’s degree in Human-Computer Interaction from DePaul University.

Currently, I am employed by Dell Technologies as a Principal UX Designer & Researcher. Previous roles I’ve held include Lead Manager of User Experience at Caesars Entertainment and User Experience Design Consultant at Bitovi.